BRANDSCOVERY
Where brands get human

Behind the Scenes: Casting an Angel In Manhattan

Sergio Baez is a jeweler in New York City and a president of Taba, which helps jewelry entrepreneurs launch their businesses. When a customer asked him to sponsor a human rights award for a spiritual...

Sergio Baez is a jeweler in New York City and a president of Taba, which helps jewelry entrepreneurs launch their businesses. When a customer asked him to sponsor a human rights award for a spiritual practice persecuted in China, he found it an interesting technical challenge—and one of the most worthwhile contributions he's made in his life.

Find more touching stories on speaking out about human rights abuse at Freinds of Falun Gong

Tags: Fashion